Video content has become one of today’s most consumed form of content across social. So, this super handy tool is a good bet for social media managers looking to benefit from data-backed insights to create engaging content. Using BuzzSumo, you can even track the performance of the content your competitors are creating. BuzzSumo’s ‘Content Insights’ feature provides a comprehensive report detailing information such as best performing platforms for the content, which content format is most popular for the desired topic, what content length goes down best, and which days your content is likely to get the most engagement. The platform enables users to find the most shared content and trending influencers across a variety of topics. We social media marketers have all been there - those days where we’re staring at the screen blankly, just praying a wave of fantastic content ideas will appear magically out of nowhere…right?! On those trying days of searching for a sense of direction with content marketing, BuzzSumo offers a much-needed helpline. So, without further ado, let’s dive on into some of the best social media tools used by some of the world’s most well-known brands. Topic research, content curation, scheduling, analytics, design and more - in 2022, there are game-changing tools available for so many different aspects of social media management. Fortunately, as the demand for social media skills increases, so too does the plethora of fantastic social media tools designed to streamline processes, increase productivity, and raise success. But the reality is, there’s so much work that goes into creating a “quick post”.įrom developing a marketing strategy and planning content to designing, copywriting and analysing - social media professionals wear many hats. To many outsiders, a career in social media seems like a walk in the park. The profession has transformed from a “nice-to-have but not deemed necessary” part of the team to a vital driving force for business success. The skills and responsibilities demanded of today’s social media managers are growing at a rapid rate.
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